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Who's the Best Person to Sell My House CD
  • Waging War Postcard Marketing Program
  • 12 customizable postcard files on CD
  • 5 copies of "Who's the Best Person to Sell My House?"

Price: $99.00

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Waging War on Real Estate's Discounters

  • 300+ page Book
  • 80+ Script Cards
  • 2 Audio CDs in Durable Binder

$132.90 Value
for only $99.00

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"I was flying last week and took along the book you had given me, Waging War.  I really enjoyed reading it! It should probably be on the reading list of anybody engaged in making a successful career in real estate. Thanks for sharing it with me"!
— Charlie

"I am a new struggling agent in Arizona and I just wanted to drop a few lines to tell you how much I love the Waging War on Real Estate's Discounters book, the newsletters and website information (just got my script cards). I now have an excellent invaluable access to resources that I know will help me become a Top Producer. I can't begin to tell you how much more confident I am now that I know exactly what to say, how to say it, when to say it and what to expect! I am very very excited about the wealth of excellent information that I have been receiving. I have tried many resource tools produced by others and found them to be a BIG WASTE OF MONEY!! I am saving towards buying the Complete Real Estate Sales Training Program to make sure that I can surely reach my goal of becoming a Top Producing Agent."
— Israeline

Waging War on
Real Estate's Discounters:

How to Unlock the Door to a Full Commission

By Bernice L. Ross

Paperback | Script Cards | Audio CD
Complete Set | About the Author

Are you tired of having to defend your commission at every turn? Are you ready to reclaim your power and start earning the full commissions you deserve? Your clients are willing to pay a full commission provided they see a benefit in doing so. The challenge for many hardworking agents is showing how full service brokerage actually helps sellers obtain the highest price possible in the shortest time.

This war will not be an easy one to win. Your competitors are well-funded giants who are waging war on traditional brokerage by using one of the biggest lies in the real estate business. What is that Big Lie? Reducing the agent's commission nets the seller more money. Waging War on Real Estate's Discounters provides the ammunition you need to win customers with innovative marketing strategies, cutting-edge technology, and competitor reconnaissance. Learn to defeat your foes while simultaneously turning your clients into raving fans.

Are you willing to do the hard work necessary to achieve excellence? Will you win this battle or will you fall prey to your opponents' tactics? If you're ready to wage war to put an end to commission compression, this is the book for you.

Foreward by Bradley Inman, Founder and Publisher of Inman News
Read: Table of Contents

Price: $23.95 *

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• Bulk discounts are available on "Waging War"
• Order 10-19 for the discount price of $20 per book plus S&H
• Order 20 or more for the discount price of $15 per book plus S&H**
The discount rate is automatically calculated in the shopping cart when the quantity is entered.

* Plus S&H
**Bulk orders of 20 books or more will be shipped via Ground Services unless a special arrangement is made when your order is placed. Bulk orders should arrive within 10-12 business days.

Price: $23.95 Paperback: 328 pages
Publisher:, LLC (March 2005)
Dimensions: 6 x 9 inches
ISBN: 0-9763243-0-X

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Waging War AUDIO scripts on CD

NOW AVAILABLE-WAGING WAR ON REAL ESTATE'S DISCOUNTERS AUDIO CD SCRIPTS! Now you can learn all the scripts in Waging War just by listening as you drive. The best way to learn scripts is to hear them repeatedly. Like songs on the radio, repetition allows you to learn the words easily. At $69.95 these are a must if you want to protect your commission.

• Audio Scripts on CD $69.00
2 Audio CDs in a durable album
Running time 90 minutes
Publisher:, LLC (October 2005)

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• Book, Script Cards, Audio CD $99.00
Get all three and save 25%

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Waging War on Real Estate's Discounters
(Script Cards)

82 New Scripts, including how to:

  • Motivate sellers to happily pay a full commission

  • Triumph over both full service and discount competitors.

  • Successfully convert leads into signed business.

Master the scripts you need today and earn full commissions for years to come!

• Waging War on Real Estate's Discounters (Script Cards) - $39.95 *

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Waging War - Complete Set: Waging War
on Real Estate's Discounters

• Book, Script Cards, Audio CD $99.00
Get all three and save 25% *

  • 300+ page book

  • 80+ Script cards

  • 2 Audio CDs in Durable Binder


$132.90 Value for only $99.00

> Order

* Plus S&H

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Bernice L. Ross, Ph.D. photo About Bernice L. Ross, Ph.D.

Trainer, Writer, Speaker, and Coach, Bernice couples her expertise as a Master Certified Coach with over 25 years of real estate sales experience. As CEO of, Bernice currently heads up the company's 12 person coaching team while also serving as a consultant to the top firms in the real estate industry.

With over 200 published articles to her credit, Bernice writes the weekly agent column for Inman News Features who dubbed her "America's top real estate coach." In October 2004, Bernice was featured in Money Magazine's article on discount brokerage. Bernice also holds the rank of Professor of Psychology at Los Angeles Pierce College. Together with her husband, Byron Van Arsdale, they also own and operate and

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