Real Estate Sales Training Products:
For Agents:
Waging War on Real Estate's Discounters
Who's the Best Person to Sell My House?
List & Sell Real Estate Like Crazy
Get Balanced or Get Crazy
For Brokers-Owners & Managers:
Waging War on Real Estate's Discounters
Who's the Best Person to Sell My House?
Coach Your Real Estate Agents Like Crazy
Satisfaction Guarantee
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List and Sell Real Estate Like Crazy
Sell Real Estate Like Crazy
What's Included? Over 120 pages packed with practical money making ideas to make your
buyer business profitable NOW! Here's a detailed summary of what's included.
- Ten Day Program to Buyer Success: a daily guide to building your buyer business now!
- Buyer Skills Evaluation: Determine Your Strengths and Weaknesses
- Using Powerful Questions to Evaluate the Buyers' Values, Needs, and Wants
- The Buyer's Interview: The Shortest Route to a Quick Sale
- Pre-qualification Dialogue
- Script for Working with Buyers Who Have Not Qualified for a Loan
- Using Neurolinguistic Programming (NLP) to Build Connection
- How to Assess Buyer Motivation
- Assessing the Buyer's Needs and Wants
- Coping with the "Nay-Sayer"
- Features vs. Benefits: Find Out What They Really Want
- Establishing Priorities
- Assessing Whether or Not You Should Work with this Buyer
- Creating a Winning Closing Environment
- How to Obtain the Buyer's Commitment to Work with You Exclusively
- The Buyer's Service Pledge
- The Buyer's Book
- Making the Connection: Show 'Em and Close 'Em
- Setting the Stage for Successful Showings
- Interpreting Body Language: What They're Really Saying
- Closing the Buyer
- Overcoming Objections Like Crazy
- Reasons Buyers Refuse to Write an Offer
- Types of Closes
- Overcoming the Eight Most Common Buyer Objections
- Writing and Offer You Can Take to the Bank
- Offer Checklist
- Presenting Your Offer
- The Offer Presentation Letter
- How to Calculate a Square Footage CMA
- Determining Market Appreciation/Depreciation: Square Footage CMA Approach
- Holding Costs Dialogue
- In-Person Offer Presentation Script
- Your House Has to Qualify Dialogue
- Negotiating Price Using a Square Footage CMA
- When Your Buyer Writes a Really Low Offer
- Negotiating Acceptance
- Overcoming the White Knight Syndrome
- Winning at Multiple Offers
- When Your Offer is not Accepted
- Ten Strategies to Defuse Difficult or Angry Situations
- Ten Strategies to Eliminate Buyer and Seller Remorse
- Strategies for Dealing with First Time Buyers
- Once the Transaction Closes: How to Generate Future Referrals from Past Customers
- Plus a Forms Section and CD that allows you to customize the letters, forms,
and other documents you will need to fit your company and how you do your business.
List Real Estate Like Crazy
If you want to convert more listing leads into signed business, dominate the competition
on listing appointments, and get more listings at realistic prices and full commission,
this program is for you. Here's a detailed outline of what's included:
- Ten Day Program to Listing Success
- Five Core Principles of Attraction
- How Good is Your Listing Presentation?
- Listing Presentation Checklist
- One Step-Two Step-What Works for You?
- The Executive Review
- Property Scorecard and Broker's Opinion of Value
- Making the Seller Connection
- Pricing it Realistically: The Listing Presentation Dialogue
- Eight Strategies to Differentiate Your Company from the Competition
- Differentiating Your Personal Services from the Competition
- The Most Powerful Listing Tool in the Market Place: The Rate of Absorption Dialogue
- How to Calculate a Square Footage CMA
- Marketplace Positioning and Square Footage CMA Dialogue
- Holding Costs Dialogue
- Determining Appreciation/Depreciation: Square Footage CMA
- Overcoming Objections on Listing Presentations:
- Overcoming the Scariest Objection for New Agents
- The Complete Listing Presentation Script (Low Tech)
- The Complete Listing Presentation Script (High Tech)
- Once the Listing is Signed
- Taking It to the Bank: Negotiating Offers and Counteroffers
- Evaluating the Offer: Seller Checklist
- Counteroffer Checklist
- Negotiating Acceptance
- You're in a Multiple Offer-Now What?
- Strategies to Keep Your Transaction Together
- Once the Transaction Has Closed
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