1. Attend broker tour, caravans, or open houses
for listings from competitors. Use this opportunity to learn about the competition
as well as to congratulate the person you would like to recruit.
2. Have "Power Breakfasts" or lunches with
other agents. Have current agents invite their friends who work for competitors
who would be positive additions to your office. Invite both parties to lunch.
3. Create a committee of agents in your office
to target who the top agents are that they would like to see working in your
office. Each committee member is responsible for contacting at least one of
the agents and inviting them to an office function or to complimentary training
offered by your company/staff.
4. Just as agents use social contacts, you
can also look for potential recruits at Board of Realtor® functions, Chamber
of Commerce, church, or other social gatherings.
5. Keep in regular contact with your leads
by calling or dropping by their open houses.
6. Send handwritten notes when a transaction
closes in your office. (Be sure to send the notes to both your agent as well
as the outside cooperating agent). The note congratulates the agent on the
sale and thanks them for doing business with your company.
7. Become involved with the community. PTA,
charity work, religious functions—when we give to others, we reap the rewards
of contribution many times over.
8. When you have identified a list of
potential recruits, cut out any articles or photos that feature the work they
have done either in the business or in the community. Send them the article
or photo with a note congratulating them on a job well done.
9. Congratulate agents you are farming
on their new listings.
10. Send hand-written notes congratulating
potential recruits on recent successes or on reward they may received from
their company.
