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Resource Center : Top Ten Lists : Agents : Prospecting
The Top Ten Challenges Faced by For Sale by Owner
- Virtually every Buyer buys by comparison. Having only one house to show
prevents you from helping the buyer do comparison shopping.
- It is difficult to determine the tastes and requirements of a Buyer
if you have not had the opportunity to fully qualify him/her beforehand.
- Do you have the legal expertise to personally prepare a valid and fully
enforceable agreement? If not, be sure to have an attorney review all documents.
- Buyers are reluctant to discuss their finances with the other principal.
Most sellers fail to ask for a credit report, source of down payment, as well
as other information critical to determining the buyers' credit worthiness.
- If you have to call the Buyer back yourself, you are weakening your bargaining
position and may give the buyer the impression that you are desperate to sell.
A seller who seems anxious usually receives less money for their house.
- Buyers normally will not discuss the disadvantages or shortcomings they
feel are present in your property. Thus, because you do not know what their
objections are, it is virtually impossible to overcome them.
- By showing your property to whoever calls on your ad or your signs, you
will often waste valuable time doing showings for unqualified prospects.
- Buyers who know you are selling For Sale by Owner, almost always deduct
the six percent off your asking price. You are essentially viewed as a "wholesaler"
and thus, Buyers expect to pay a wholesale price, rather than a retail price.
- Obtaining the name and phone numbers of everyone who calls is often difficult.
Buyers are often reluctant to provide strangers with accurate information
about who they are and what they can afford.
- For most sellers, their home is their most valuable possession. Are you
willing to risk having your most valuable possession sold by someone other
than a well-trained, seasoned professional?
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