Real Estate Dough®
The Most Powerful and Comprehensive
Training Program in the Real Estate Industry License it for Your Office and
Help Your Agents Earn More Now!
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Are you looking for the most comprehensive real estate training program in the industry today?
- Do you want a real estate sales training program that offers the flexibility of having the program delivered internally or by America’s top real estate coach Bernice Ross via webinar?
- Would you like a real estate sales training program that includes everything your agents need to succeed including time proven real estate basics plus the most cutting edge real estate technology training?
If you answered “Yes,” to any of these questions, Real Estate Dough® The Training Program is what you need today to make your agents more profitable tomorrow.
Agents who complete this program will be able to convert more online leads into signed business, dramatically improve their negotiation skills, take more listings at the right price and the right commission, plus being able to work more effectively with distressed properties.
The Real Estate Dough® Training Program has everything you need to help your new and experienced agents to make more money than ever before. Here’s what’s included in the 19 sessions to help your real estate agents maximize their success.
Session #1: Discover Your Personal Recipe for Success includes:
A. The new model for 21st Century real estate that will increase your profitability.
B. How to create a positive mindset.
C. The secret to attracting great clients.
D. The Five Laws of Stratospheric Success.
Session #2: Unlock the Secrets of Building Connection, Trust, and Credibility includes:
A. How to create a collaborative business that creates connection, builds trust, and generates referrals.
B. The do’s and don’ts of asking the right questions.
C. How to master key market statistics to understand trends, build credibility, and close more transactions.
D. How to track market shifts and turn them to your advantage.
Session #3: Negotiate with Style includes:
A. How to use spoken language and body language to communicate more effectively.
B. How to recognize your core behavioral style as well as how to work most effectively with clients whose style differs from yours.
C. How to determine if my clients are visual, auditory, or kinesthetic and how to best work with them.
Session #4: Recipes for Marketing Success includes”
A. How to create an effective brand for your real estate business.
B. How to shift from doing “feature” marketing to using “benefit” marketing that taps all five senses.
Session #5: The Tried and True Steps of Lead Generation includes:
A. Which traditional marketing strategies work well as well which ones to discard.
B. How to implement “give-to-get” marketing to attract and convert more leads in your business.
C. How to conduct an effective open house.
D. How to build a strong referral database using traditional marketing strategies.
Session #6: Web Marketing: the Basics includes:
A. How to create and successfully brand your website.
B. Strategies to successfully motivate web visitors to give you their contact information.
C. How to syndicate your listings to over 30 different real estate portals plus over 200,000 agent websites.
Session #7: Advanced Web Marketing Strategies includes:
A. How to apply the four steps of online lead generation.
B. Strategies to optimize your website for better search engine placement with photos, key words, and metatags.
C. How to use lifestyle marketing to reach the niches you serve.
D. Ways to track and monitor the analytics on your website.
Session #8: Blogging: As Simple as 1-2-3 includes:
A. Create an effective blog including proven strategies and mistakes to avoid.
B. Use your blog to gain higher search engine placement and build your overall business.
Session #9: Lights, Camera, Action includes:
A. How to syndicate your videos to over 15 video portals including YouTube, Google, and Yahoo video in one easy step.
B. Ten strategies on how to use video to build your business both on and off line.
C. How to use video in your business to generate more leads and improve your search engine ranking.
D. How to use 3-D virtual tours to create a competitive advantage, qualify online clients, and convert more leads into closed transactions.
Session #10: How to Create a Powerful Social Media Presence includes:
A. How to use the Five Laws of Stratospheric Success to build your social media presence.
B. How the various social media differ and how to use each platform to build your business.
C. How profile marketing may be a better choice for lead generation than Facebook and Twitter.
D. How to maximize ROT (return on time) on the various social media sites.
Session # 11: Social Media Part 2 includes:
A. How to use Twitter to build your real estate business.
B. Basic Twitter terminology
C. How to use “best of class” Twitter tools for prospecting and building a referral database.
D. How to monitor and protect your online reputation.
Session #12: Multi-Generational Marketing includes:
A. Communication secrets that work with all generations.
B. Guidelines for working with Traditionalists, Boomers, Gen X, and Gen Y.
C. How to market more effectively with each age group.
Session #13: How to Make More Buyer Dough (part 1) includes:
A. How to conduct an effective Buyer Interview that builds connection and lets you close after every showing.
B. How to obtain the Buyer’s commitment to work with you exclusively.
C. How to recognize buying signs.
D. How to overcome client objections by asking closing questions.
Session #14: Make More Buyer Dough (part 2) includes:
A. How to show buyers the benefits of buying now as opposed to waiting.
B. How to counter the most common buyer objections.
C. How to close more transactions, even when there are challenges with the financing.
D. How to use interest rate buy-downs to keep your transactions together.
Session #15: Make More Listing Dough in Any Market includes:
A. The advantages of doing a Listening Consultation rather than a Listing Presentation.
B. How to create effective traditional and digital Pre-Listing packages.
C. The Eight Key Listening Consultation Questions
D. A simple strategy to earn more full commissions.
Session #16: My Property is Worth More includes:
A. How to market statistics to persuade sellers to realistically price their property and to predict market trends.
B. Strategies to cope with declining prices
C. Five top producer strategies to sell your listings more quickly in any market.
Session #17: Expired Listings includes:
A. Convert expired listing leads into signed listings using an Expired Listing Premium Marketing Plan.
B. How to overcome the key objections you may hear from the owner of an expired listing.
C. Key questions to ask owners of expired listings.
D. How to use Web 2.0 strategies to locate expired listing leads.
Session #18: For-Sale-by-Owners includes:
A. How to prospect for and convert For Sale By Owners (FSBOs) into signed listings.
B. How to overcome the most common FSBO objections.
C. How to persuade FSBOs to work with you, even if you don’t have a buyer for their property.
D. How to use 800 Call Capture to convert more FSBOS into signed listings.
Session #19: Distressed Properties: No Easy Recipe includes
A. How helping troubled homeowners stay in their homes can be a huge plus for your business.
B. How to use short sale and REO strategies to protect both you and your clients.
C. Strategies to help you close more distressed property transactions.
Choose the option that’s right for you…
Basic Licensing Package ($1495)*
- 5 Real Estate Dough® books (The Best Selling Book at NAR 2008)
- 1 Real Estate Dough®: The Negotiation Game
- Nineteen individual stand alone sessions based upon the Real Estate Dough Book. Each Stand Alone Session Includes:
- Power Point presentation (25-40 slides in each presentation)
- Fully annotated Instructor Guide with questions, activities, and training guide
- Six-to ten page Agent Manual for each unit. (Print what you need when you need it)
- Includes shipping and handling
> Order
Additional books $20.00 (30 percent saving from cover price) plus S&H
Premium Licensing Package ($1995)*
- 10 Real Estate Dough® books (The Best Selling Book at NAR 2008)
- 1 Real Estate Dough®: The Negotiation Game
- Nineteen individual stand alone sessions based upon the Real Estate Dough Book. Each Stand Alone Session Includes:
- Power Point presentation (25-40 slides in each presentation)
- Fully annotated Instructor Guide with questions, activities, and training guide
- Six-to ten page Agent Manual for each unit. (Print what you need when you need it)
- Audio Scripts Library
- Coach Your Real Estate Agents Like Crazy audio CD Coaching Program to assist managers and broker/owners in coaching their sales people. (Five hours of manager training on audio CD, includes Get Balanced or Get Crazy Coaching Program – a total of 12 coaching sessions.)
- Includes shipping and handling.
> Order
*Single office pricing. Contact us for enterprise or multiple office licensing. |
