Real Estate Dough™
By Bernice L. Ross
Table of Contents:
Introduction
Chapter 1: Don't Let the Psychic Vampires Get You Down
Chapter 2: The Ultimate Knead the Dough Secret: The Law of Attraction
Chapter 3: The Collaborative Real Estate Experience
Chapter 4: Question Your Way to Real Estate Success
Chapter 5: Reading the Tea Leaves
Chapter 6: What Do I Say and How Do I Say It?
Chapter 7: Negotiating with Style
Chapter 8: Make More Dough with a Marketable Real Estate Brand
Chapter 9: Lizard Marketing 101
Chapter 10: Take the Best and Forget the Rest
Chapter 11: Open Up to Open House!
Chapter 12: Whip up a Bowl of Referral Dough
Chapter 13: Web Marketing: the Basics
Chapter 14: Click Your Way to More Real Estate Dough™
Chapter 15: Blogging: As Simple as 1-2-3
Chapter 16: Lights, Camera, Action!
Chapter 17: Make Your "Tweets" Short and Sweet
Chapter 18: Why Didn't You Just Text Me? Multi-Generational Marketing
Chapter 19: Are Buyers Really Liars?
Chapter 20: Get Your Buyers off the Fence and Under Contract
Chapter 21: When the Lender Says "No," Secrets for Closing the Deal Anyway
Chapter 22: Listening Consultations, Not Listing Presentations
Chapter 23: The Eight Key Listening Consultation Questions
Chapter 24: My Property Is Worth More! How to Persuade Sellers to Set
Chapter 25: Expired Listings: Converting Someone Else's Failure into Your Success
Chapter 26: For Sale by Owners: A Prime Source of Right-Now Business
Chapter 27: Foreclosures, Short Sales, and REOs: No Easy Recipe
Chapter 28: Hot New Recipes: a Look at the Future
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