Ever since I finished
writing Waging War, our clients have been telling me that
they can get the listing, provided they can obtain an appointment.
The challenge is that the sellers sign up with a limited service
broker without interviewing any full service brokers. Our new postcard
program is designed to help you beat the limited service competition
by helping sellers understand that how much they net, rather than
the commission, is what really matters at the end of the day. Together
with "Who's
the Best Person to Sell My House," our new postcard program
will help you obtain more listing leads and convert more of those
into signed business.
--Bernice Ross
Postcard Samples
> Order
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Hot Off The Press!
Waging War Postcard Marketing Program
By Bernice L. Ross
We are extremely excited to announce that our Waging War Postcards
are now available to help you fight discounting. View
samples of three of the 12 cards in the program. Best of all is the
price--$99.00 for the customizable postcard files on CD that
allow you to include your logo and website URL.
Better yet, we're throwing in 5 copies of "Who's the Best Person
to Sell My House?"(WTBP). Here's how to use this powerful package
to gain more listings and defeat competitors:
1. Customize the postcards and mail
them once per month. You can
mail them out more often if the discount competition is hitting you
hard. The postcards motivate the seller to contact you for a complimentary
copy of "Who's the Best Person to Sell My House?" to determine
who will help them net the highest possible price for their property.
2. Customize the back of each copy of WTBP with your name, phone
number, and company logo using your company label. (Any printer
can easily create a label for you with your personal information.)
3. Prepare a list of your Personalized
Premium Marketing Plan using the tables in WTBP. All you have to do is to check off the services
that you provide in the booklet or you make a separate list that
you include on your stationery. Remember, the people you are competing
against are not usually very good at describing their value proposition.
In fact, most are unable to explain anything more than "We discount."
4. Use the strategies outlined in Waging War and make that listing
yours!
5. WTBP is also a terrific tool for converting FSBOs (it gives
29 key decisions each FSBO must face. If that doesn't scare
them, you don't want to work with them anyway.) It's also
great for helping owners of expired listings understand why their
property did not sell. Most importantly, WTBP is a tool that you
can use on every listing presentation since it helps you to clearly
distinguish your services from those provided by competitors.
Price: $99.00
Includes:
12 customizable postcard files on CD
5 copies of
"Who's the Best Person to Sell My House?"
> Order
More ways to use "Who's the Best Person to Sell My House?" * A New Strategy for Converting More FSBO Listings (PDF)
* Learn how to capture expired listings at a full commission
(PDF)
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