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From Gary Elwood of Proquest Technologies:

The "old school" way of prospecting fights human nature. The "old school" is cold call...interrupt...use techniques and tactics to manipulate people...the exact way people hate being treated! Not to mention that now you'll get slapped with an $11,000 fine for it!

ProQuest's "new" approach treats people with respect, courtesy, and concern. It fits perfectly with the way people want to be treated. And best of all, when it's orchestrated correctly it will unleash a new phase of growth in your real estate business that will astound you.

Our "New Rules" Real Estate Marketing Course and Response Hotline service are the most forward-thinking, aggressive, bottom-line business building concepts available virtually anywhere in the real estate industry. Am I saying we are the best and only way...no. In fact, I'm a very hardy supporter of many other notable real estate trainers.

But Even When You Work With Other Trainers...They Tell You to Find Someone Like Us!

You see, one thing we do is provide you both strategies (our "New Rules" Real Estate Marketing Course) and the response hotline to make it all come together and work. All the other trainers say..."Get a response hotline set up." Then you're left to fend for yourself.

If you're already using a "24-Hour Response Hotline" you recognize and understand its power. If you're not, you need to know what it's all about. And if you've used one in the past and it didn't work out, or you've heard a lot of bogus garbage...you need to know *THE RIGHT WAY* to use a Response Hotline.

A Response Hotline is a awesome marketing tool that can do a ton of incredibly valuable things. It can automate your prospecting (extremely powerful). It can track all your advertising so you can eliminate poor performing ad sources and focus on those that are more profitable (again...very powerful). And it can enable you to reach prospects FIRST!

And again, that's what it's all about...reaching the prospect FIRST...remember 74% of all prospects do business with the first agent they talk to.

Here's how it works. It's a system that enables you to provide recorded information and fax-on-demand information about your properties (free reports, services, resumes, pre-qual info, lending info and tons of other valuable things I'll explain in a minute) to interested new prospects 24 hours a day.

It's a Simple Concept!

Provide recorded information, a "Free Recorded Message", and when prospects call...you have your lead. The advantages and benefits of a Response Hotline are:

• You generate 500%-700% more inbound leads because it's easy and convenient for your prospect (you get 5-7 times as many calls!)

• You automatically capture and record the caller's phone number 100% of the time (be careful, not all services use ANI 100% capture and this is very important!)

• You get your "hot prospect" lead instantly via pager, text message on your cell phone and/or email within seconds...with name, phone number and property code (again be careful, not all services have instant notification that gives you name, phone number and property code — this is also very, very important!)

• Most importantly, once you've captured their name, address and phone number you are automatically "Do-Not-Call" List compliant. You can contact them by phone, as often as you like for the next 90 days!

• Some services allow you to retrieve your leads via fax or the internet anytime 24 hours a day — within 20-30 seconds you get all your leads up to the second!

• Some services give you the ability to track your advertising (this helps you save money. No more useless ad sources! If it doesn't produce calls — cut it!)

• The right system can be an awesome listing tool and make a phenomenal listing presentation...

Plus...there are hundreds of super effective, hugely profitable marketing strategies for using the right hotline that will make you tons of money!

Now This Is Absolutely Critical!

The only way this entire approach works well is if you have the right Response Hotline, proven scripts and marketing materials, and you follow through. If any one of these things are missing you will crash and burn and it will be a complete waste of your time. If you have all these thingsand you follow through...you will make a boat load of money — guaranteed!

So quickly, I'll give you a run down of the features and benefits of our Response Hotline service. With our service you get:

Your own private toll-free number — You'll be able to convey a warm, "personal" feeling because the first voice your prospect hears will be yours!

1,000 voice mail boxes — You'll have all the mailboxes you'll ever need. Plus you can "rent" boxes to lenders, title reps, inspection people, whoever. We'll show you how to make your system an immediate profit center!

100% ANI call capture — You never miss a single lead...EVER! ANI can't be blocked! Local Caller ID registers about 50% of your calls as "Not Available." ANI captures 100% of your calls! You get twice as many leads! We're talking about leads that can turn into $3,000 to $5,000 checks. Don't cut corners here! You want to capture every possible lead you can! Plus, it's 100% Do-Not-Call List compliant!

Instant lead notification within 20 seconds — You can be back on the phone with prospects in minutes. Studies show you'll convert 50%-75% more prospects if you follow up quickly! You get paged, notified via cell phone and/or emailed with your caller's name, phone number, property code and ad source code...instantly! All crucial and hugely profitable to your follow up!

Accurate names and addresses on your call reports (at no additional charge!) — You can build a database of "warm" prospects. For example, if you're doing mailings, who would you rather mail to; a warm prospect or the cold market? It's a powerful benefit! Other services either don't have names and addresses, have terrible accuracy or they charge you out the ying-yang! Our names and addresses are 99% accurate and a free part of your service!

Detailed call reports with AD tracking delivered to you in 20 seconds — Get your reports instantly anytime 24 hours a day via fax or the Internet. You'll get an update of all your latest calls and know which ads are working! This will save you a ton of money on advertising once you get a handle on what's pulling and what's not!

Automatic fax back within 20 seconds — Prospects love the "instant gratification" of fax-on-demand and you'll save money in the process. To fax a prospect costs about 20-30 cents — mailing a prospect costs at least $1 (all considered). Your Response Hotline service can automatically deliver fax info to your prospects 24 hours a day. ("No hassle" pre-qual sheet, fliers, services you offer...your course materials have dozens of examples.)

Your own personal private greetings — Again the key point here is a "personal" feeling about your service. With recordings done in your voice, your conversion ratios will be higher. And that's what its all about...converting prospects to contracts!

Call Transfer — This is an absolute must! If your prospect wants to reach you immediately they need to be able to press zero and connect with you. If they have to dial another number to reach you, your chances of getting them on the phone are more than cut in half. You have to make it convenient for prospects to get in touch with you. Again...remember 74% do the business with the first agent they talk to! SO MAKE IT EASY!

Easy Set Up and Maintenance — This is incredibly important in real estate. Any system you use needs to be easy to set up and maintain. Your job is to list and sell property. Anything that doesn't easily lead to that end should be discarded. Our Response Hotline is easy and simple to learn so you spend very little time "messing with technology"! I can't stress this one enough. Many systems are "techy" and difficult to set up. Remember, MAKE IT EASY!

Plus...you get help every step of the way with FREE unlimited toll-free client support!

The set-up of this program is quick and easy. And to help you jump-start this new approach, we will follow up with you and, step-by-step, walk you through.

My client support team will help you get off to a smooth, quick start. You'll be coached... guided...you'll get help honing your listing presentation and follow up techniques...you'll get help every step of the way.

Your support team at Proquest Technologies.
Dedicated professionals committed to your success!

It's like having your own team of $300 an hour marketing consultants!

That's one of the key distinctions about our service...our level of consulting. Our role is much more than technology. We've been down the road with this system. We deeply understand all the subtle "little things" that make this program work with peak effectiveness.

Agents will send us their newspaper ads, direct mail pieces, homes magazine layouts...you name it. Then, we review the materials and make adjustments based on years of experience in helping agents generate staggering profits with these marketing strategies.

For example, a client of ours placed an ad in his local newspaper. It generated only 2 responses. He called and explained the situation and with a slight adjustment in his ad placement, the next week he got 47 responses! Exact same ad...exact same newspaper!

My point is there are some key distinctions we can share with you as you progress with this system that will make a critical difference...the difference between lack-luster, mediocre results and massive success and profits. So, as an added benefit my services and the services of my entire staff are at your complete disposal. We're right there to help you.

We've culled down over 2,500 pages of ads, sales letters, postcards and other unique materials that have come straight from the real estate street. And we've organized them in five easy to use sections totaling 220 tightly edited pages. Each section has pre-done ads, letters, postcards, fliers, scripts and follow-up scripts for your own use—everything from A to Z with very concise, easy to use, step-by-step instructions.

Here's just a small sample of what you'll receive:

Listing Strategies: Have Sellers Seeking YOU Out—Week After Week.

• The very first thing you must do before going to any listing appointment!
• 7 fail-safe steps to creating a constant stream of new listing clients!
• How to exploit technology and direct response marketing to "beat the pants off" your competitors who are behind the "power curve"!
• 3-step expired system uses technology to get you in and has you closing the listing!
• Time-tested system guaranteed to grow your inventory 30-50% in the next 90 days!
• 6 keys to identifying sellers before your competitor has the slightest clue.
• 11 mistakes most agents make with free reports and how you can exploit this incredibly powerful inventory building tool.
• Completely stress-free method for listing tons of FSBOs.
• How to develop an extraordinary Unique Selling Proposition or USP.
• How to hit the bull's eye with Move-Up prospects (an absolute gold mine!).

  (Potential: 4-6 extra listings a month)

Buyer Strategies: How to "Magnetically" Attract Hundreds of Qualified Buyers Month After Month—Like Clockwork.

• Easy 5-step system to target renters and turn multiple transactions every month.
• Proven mailers that have buyers flooding in your door.
• How to get 467% more sign calls!
• Simple techniques that will have your phone ringing off the hook with buyers.
• 6 ways to improve your buyer ads, postcards, newsletters or mailers.
• 2-step classified ad technique for attracting buyer after buyer!
• 10 guaranteed ways to increase the number of qualified buyers you reach.
• The most important part of every buyer ad, postcard or mailer you write.
• Time tested words and phrases that bring buyers to your door.
• Proven formula for "niche" marketing to the high-end buyer.

  (Potential: 3-5 extra sales a month)

Extraordinary Customer Service: Strategies That Will Produce Referral After Referral Almost Effortlessly.

• The best way to eliminate your #1 complaint, "We never hear from our agent."
• Written proof that will virtually guarantee you a price reduction!
• How to have the perfect "employee" for sweat-shop rates of $2-$3 a day.
• Keep relo or out-of-state clients happy 24 hours a day (without e-mail).
• Get lazy agents off their butts to show your listings by offering this.
• How to instantly be in-touch with your best clients.
• "Customer service" techniques guaranteed to generate tons of referrals.
• How to use your "New Rules" system as a customer service workhorse — saving you 5-10 hours a week!
• Use info-on-demand to update your most demanding clients effortlessly.

  (Potential: 4-6 extra transactions a month)

Fundamentals of Marketing: How to Slash Expenses, Produce 300-500% More Business and Have Prospect After Prospect Calling You.

• How to slash all your marketing costs by 30%-50% instantly!
• Simple classified ad produces 3, 5 even 10 or more new listings per month!
• The real reason people choose to buy anything — the secret truth long known by master salesmen, sociologists and "con men" finally revealed.
• Slash your average time on the market by 27%...regardless of your market!
• How to actually make your homes magazines profitable (not just pacify sellers).
• Classified ads that have highly qualified prospects calling you.
• Simple little trick that will immediately get you 300%-500% more inbound leads.
• How to get 1600% greater response with a simple headline change!
• How to guarantee that prospects open, read and respond to your letters.
• Time-tested words and phrases that sell and how to use them.
• Tips, tricks and techniques that make space ads work like a dream!
• 6 ways to improve your ad—after you've done all you can to make it your best.
• A revolutionary new approach that makes putting out ads and mailers easier and virtually guarantees their success.
• How to create powerful headlines that guarantee your prospect will read your ad!
• Why you've got to forget everything your English teacher ever taught you to make your ads and mailers pull in all the sales and listings you deserve!

  (Potential: 3-4 extra listings and/or sales a month)

The Perfect Follow-Up System: How to Convert More Prospects, Make More Money and Do It All Automatically.

• Exact word-for-word sample scripts that have prospects opening up to you.
• Simple 6-stage follow-up method that is so easy and natural anyone could do it!
• 5 sure-fire follow-up formulas for every potential type of prospect.
• The real reason prospects respond to your follow up.
• Carefully worded phrases guaranteed to increase response to your follow up.
• How to automate your follow up for maximum profit.
• How to offer information your prospects are craving...and maximize your response.
• The best way to create a great impression with your follow up.
• How to write follow-up letters that build trust and make prospects want to call you.

  (Potential: 6-7 extra listings and/or sales a month—with a larger net)

These marketing methods are the result of literally hundreds of thousands of dollars in tested advertising campaigns. Very conservatively our company alone has spent in excess of $350,000 crafting, testing, polishing and perfecting these marketing strategies.

Well beyond that, our agents have spent into the millions of dollars testing and refining things at the local level all across the country. We've worked shoulder-to-shoulder with some of the best agents to ever list or sell a property to make this happen.

Now you can benefit from their genius for pennies on the dollar!

Everything comes complete with scripts for your recorded messages, professionally written direct response letters, ads and mailers you can personalize with your own information, and a razor-sharp multi-step follow-up process that will convert huge numbers for you!

How To Have Someone Pay You Every Month To Have Our Response Hotline Service!

Frankly you should never have to shell out a single dime to have our Response Hotline service. If you prefer to pay for it...fine. But, here's how to have someone else foot the bill and make it a profit center before you ever follow up on a single lead.

What you do is form an agreement with your lender that for every accurate name, address and phone number (of someone who's called your Response Hotline) you fax or e-mail them, they will put $2.00 in a "co-advertising" fund that you'll use together.

Lenders love the idea because it's money they would spend on advertising anyway. Plus for every name, address and phone number you send them...they can follow up and get a potential loan application out of it. And we have the perfect (100% "Do-Not-Call" List compliant) lender follow-up script for you in your "new rules" course materials. So it's a true win-win deal all the way around.

So if you're generating an average of 127 leads a month with our service — your lender would then give you $254 towards your advertising! Our service runs about $67. So in this example, you'd make a profit of $187 a month. Now just imagine pulling in 200, 300 even 400 or more leads per month — all at a profit before you ever follow up on a single lead!

Bruce, an agent of ours in MN, took this idea and multiplied it by 5 and gets all his marketing FREE!

This is such an awesome idea and I really have to commend Bruce on this one. Bruce from Alexandria, MN has taken this "$2 a lead" idea and leveraged it to pay virtually all his marketing costs—now and in the future.

How? He arranged a relationship with five different affiliates who pay him $2 per lead—EACH! He has his lender, his title company, his abstract company, his inspection company and a water treatment company all pay him $2 per lead.

So Bruce gets $10 for every lead he generates before he ever follows up on a single lead. When he generates 150-200 leads a month, he's getting $1,500-$2,000 every single month! That means virtually all his marketing costs (and our service) are completely covered.

Now something that's very important to understand is Bruce does an incredible job of adding tons and tons of value for each one of his affiliates—and it's so simple. And in your "new rules" course materials we'll show you step-by-step exactly how he does that. He simply piggybacks off things he's already doing and it's so easy and low cost — you'll be amazed.

You Will Profit Immediately!

I cut through the fog and show you what it really takes to consistently make money with the "new rules" approach. This knowledge comes from our experience and our agents' experience of quietly and consistently making tens of thousands of dollars month-in and month-out with this remarkably simple auto-pilot system.

It Will Quickly Be On Auto-Pilot!

Almost anyone can easily duplicate this success. Once your "New Rules" auto-pilot marketing system has been set up, there is little else to do except list and sell property. And I'll share every detail of this extremely lucrative system.

Many agents expect to make money overnight with a new marketing program. Others are more realistic and believe they will be lucky to make any money within the first two or three months. Unfortunately the later is usually true...however, I will guarantee you start turning a profit within two weeks after you study our techniques and secrets. No ifs, ands or buts.

Be prepared to commit 1-2 hours of your time and energy setting everything up and getting ready. But, once your service is on auto-pilot, you'll spend less than 15 minutes each day maintaining things and earning huge profits.

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