2011 Speakers and Presenters
Bernice Ross has an amazing acuity and a proven track record of 3 years of creating a magical event just for real estate women business owners and
executives. The times spent networking, sharing and learning together is
most valuable and what brings us back each year. There is not another event
that captures the spirit we treasure and build upon throughout the year.
-- Susie Hale
FrogPond, FrogPond Publisher and Housing Trends eNewsletter
Alexandra Seigel, Managing Partner, Napa Consultants, International
Alexandra Seigel is a managing partner of Napa Consultants, International, the leading luxury real estate marketing and branding firm specializing in personal and company branding and website design. Alexandra and her husband, Ron, are the founders of the Language of Luxury, the fastest growing luxury real estate professional network on social media today. Their Language of Luxury blog reaches over 1,000,000 people. Previously, the Seigels owned a commercial real estate company in Beverly Hills for 20 years. Alexandra holds a dual Masters degree in Slavic Languages and Literature from USC.
Bernice L. Ross, Ph.D and CEO RealEstateCoach.com
Bernice L. Ross, Ph.D. and CEO, Author, Trainer, and Speaker, couples her expertise as a Master Certified Coach with over 30 years of real estate sales experience. As CEO RealEstateCoach.com, Bernice currently heads up the company's 10 person coaching team while also serving as a coach and a consultant to the top firms in the real estate industry. She has spoken at numerous state associations as well as at NAR. With over 350 published articles to her credit, Bernice is also a nationally syndicated columnist for Inman News who dubbed her "America's top real estate coach."
Her new book, Real Estate Dough, Your Recipe for Real Estate Success was the #1 selling book at the 2008 NAR conference. She is also the creator of an exciting new real estate simulation game, called Real Estate Dough-Negotiation. Players have repeatedly reported that: "It's way more fun than Monopoly®!"
Deborah Falcone, Director of Real Estate, Vertical Markets, The Wall Street Journal
Based in New York, Deborah manages the residential and commercial real estate advertising sections for The Wall Street Journal.
She joined The Journal in 1994 to build its real estate presentations, which today carry advertising from leading real estate professionals, developers and investors across the globe.
The Wall Street Journal is part of Dow Jones which includes The Wall Street Journal Europe, The Wall Street Journal Asia, Smart Money, Barron's, and Journal Americas. The WSJ Digital Network includes Barron's Smart Money, WSJ.com, Marketwatch and The Journal's re launched real estate site, wsj.com/realestate
She holds a master's degree from New York University and resides in Brooklyn.
Julie Garton-Good, DREI, C-CREC
Named twice on the National Association of REALTORS® “Twenty-Five Most Influential People” list, Julie is the sole three-time recipient of the international “Real Estate Educator of the Year” award from the Real Estate Educators Association. But her greatest life lesson wasn’t borne from her thirty-five year real estate career---it came from the loss of her only child, Crystal. Julie’s poignant story shows how being broken apart and re-emerging anew can teach us life lessons for the best of our life, for the rest of our life!
Kelly White
Kelly is a business professional with an ambition to live the good life by helping others live the good life. She has demonstrated this throughout her career as a business professional. She has built a national identity as an entrepreneur, master trainer, business coach, mentor, advisor, role model and leader. She has over 15 years of executive level experience and accomplishments in the real estate industry. She is known by others as a transformational leader who strives to help organizations change and innovate while helping individuals transform through their own personal development.
She is passionate about business and the real estate industry because she believes there is an opportunity to change the industry which means changing lives. She seeks to help others live a good life by helping them with one of the biggest parts of a good life – where they live. In addition to working with buyers/sellers, Kelly acts as Chief Operating Officer for the GoodLife Team. Her operational excellence contributed to the organization receiving the coveted Inman Innovators Award.
Whether in business, the community, with our families or through other interests, Kelly believes it is all about connecting with each other and helping build a community where we can all live a good life. For her a good life means a career filled with people who help each other achieve their goals, practicing yoga in a sweaty yoga studio, running 5 miles in the rain with her best friend, riding 100 miles to drink beer at Shiner, expressing gratitude for all there is and all that is to come, drinking coffee in the GLT Zen garden, laughing out loud as often as possible, hugging those who mean the most, writing from the heart, living with passion, giving it all and knowing there is more to give, knowing there is always grace if we seek it, and being open-minded to all of the possibilities of life.
And she believes there is no other place to accomplish this but with the GoodLife Team. Life is good.
Marilyn Naylor, as she lovingly paints a picture in her book, Free to Experience, had spent 42 years paying taxes and waiting to die, "'cause that's all you can be sure of." Then came the revelation, "It ain't so," unless you believe it is. Her messages are both subtly loud and precisely clear. "We have within us the power of control and decision. This is the power that, when accepted, allows our lives to flow without script, but only if we accept the responsibility for our life and the actions we take. Experiencing life is the most important aspect to being. Accept and appreciate yourself on all levels; quit waiting to die while you are paying taxes. Live so you can have the joy of experiencing."
In addition to raising three children, Marilyn has worked in the banking industry, as a travel agent, and at a veterinary office. Currently she does metaphysical counseling, leading workshops in Coping with Fear and Anger, Playing with the Child Within, and much more. As an international speaker, Marilyn regularly addresses audiences on the Native American Medicine Wheel and its value to overcoming life's challenges.
In 2009, Marilyn "died" and was resuscitated five times on a Medi-vac helicopter en route from Montana to Spokane, Washington, for open-heart surgery. Her inspiring story charts a course for hope even in the bleakest of times.
Meghan Barry, President of Who's Who in Luxury Real Estate & LuxuryRealEstate.com
Meghan Barry is the President of Who's Who in Luxury Real Estate & LuxuryRealEstate.com, working with Chairman/Publisher John Brian Losh to oversee the company. Meghan has been with Luxury Real Estate since 2002, working in various facets of the company and seeing its evolution through several major changes in the real estate industry. During her tenure the company has received many awards: a Webby Award Honoree, Inc. 5000 List, ADDY Award for Excellence in Web Design, 100 Fastest Growing Private Companies in Washington, and Forbes "Best of the Web". She was also a recipient of the Unique Homes Magazine Marketing Excellence award. Originally from Boston, Massachusetts, Meghan worked for an internet start-up, in IT consulting and for her family jewelry business before joining the Luxury Real Estate team.
Michelle Holt
Michelle originally hails from Calgary, Alberta, but has lived in Australia, California and now lives in Houston, Texas. A graduate from Brigham Young University in Public Relations, she began her career at Goldman Sachs. At Goldman she managed several corporate relationships; three of which were in the Firm's largest top five institutional client relationships in the Equity Derivative space. Prior to joining the REDX, Michelle worked in Private Wealth Management for UBS in Houston where she became a registered representative Series 7 and 66 (stockbroker), and the majority of her clients were owners and executives of oil and gas companies. She has consulted on the PR of the national bestseller "The Why of Work" and for other publications in leadership, self-help, and spiritual categories. She enjoys spending time with her husband, a classical musician. Together they enjoy going to concerts, riding bikes, and visiting their eight nieces and nephews.
Ron LaMee, Senior Vice President of Information Services, AAR
Ron LaMee is AAR’s Senior Vice President of Information Services and has spent over 20 years as a senior manager for the association. His primary roles include managing AAR’s technology, marketing, and public relations programs.
Ron has an MBA from Arizona State and currently holds the University of Chicago’s certificate in Strategies in Nonprofit Management. From 2000 to 2006, he taught nearly 100 accredited, graduate-level classes for the University of Phoenix in the areas of management, strategic planning, leadership, marketing, and e-commerce. Some of his activities during his long service to Arizona REALTORS® include creating the original association website, modernization of the association’s networks and security, and developing and managing its successful transaction management program. He has assisted local associations around the state with strategic planning, leadership development and directors retreats.
Ron is married with three grown children in Tucson, Phoenix, and San Diego and will proudly show you pictures of his two year old granddaughter. He enjoys sailing, visiting pre-Hispanic ruins, reading, and playing Warcraft on his computer. He also makes incredible Sangria, which goes well with all of the above.
Sherry Chris, President and CEO of Better Homes and Gardens Real Estate LLC
Sherry Chris was appointed President and CEO of Better Homes and Gardens Real Estate LLC in October of 2007. Her appointment followed Realogy's announcement that it had entered into a 50-year agreement with Meredith Corporation to license the Better Homes and Gardens® name to launch a new and dynamic global residential real estate brand.
Sherry has more than 27 years of real estate experience, including, significant senior management positions in the areas of sales, marketing, new technologies, and franchise management. A native Canadian, she began her real estate career in Canada and held increasingly senior positions with Royal LePage for 16 years before taking on executive roles with Real Living (Ohio) and Prudential CA/NV/TX Realty. She joined Realogy in 2006 as Chief Operating Officer for Coldwell Banker Real Estate LLC.
Most recently, she has won a 2010 Stevie Award for Best Executive in the Stevie Awards for Women in Business, an award that recognizes the accomplishments of outstanding women executives, entrepreneurs and the organizations they run. She was also named 2010 Inman Innovator of the Year, a prestigious and coveted award within the real estate and technology sectors. The award honors individuals who have demonstrated exceptional vision and foresight in using innovation to enhance the real estate experience for consumers, real estate brokers and agents.
Tricia Andreassen, President/CEO and Founder Pro Step Marketing
Tricia Andreassen is well known for her infectious enthusiasm and authentic joy for life. Her extensive background in both real estate and web marketing strategy has allowed her to create massive changes in the businesses of the Realtors® she works with and earned her the title of Web Strategist and Marketing Maven with a Motivational Message."
From buying her first investment property at age 19, to becoming a sales manager and trainer at age 23, to being a National Speaker for REALTOR.com®, and training the entire national Realtor.com® sales force, she has empowered thousands of people by teaching how to create a plan to build one's brand, one's business and make more sales using critical marketing methods.
For the last 9 years, Tricia has led Pro Step Marketing, the leader in web strategy for the real estate industry. Taking the guess work out of how to pull it all together, her company offers "All – In – One" turn-key web systems that include a recipe of design with strategy that showcases your target market and brand with the technology tools of automated lead follow up and lead management as well as Search Engine Optimization. Over the last 24 months, Pro Step Marketing has experienced exponential growth, expanding its client base by 210%. It is living proof that if you have a clarity of vision, the mindset for what you want to achieve and a roadmap to follow, anything is possible.