Awesome Females in Real Estate
6th Annual Conference
June 20-22, 2012
Scottsdale, AZ
AFIRE 2012 Sponsored by
See what past attendees say about the AFIRE Conference...
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Refresh • Recharge • Reconnect
Courageous Leadership
Only $695 per person
We know you’ve been to your share of boring real estate
conferences, filled with lackluster speakers tackling the
same topics you’ve heard a dozen times before. Breakout
sessions, if available, offer the same-old, same-old.
That’s not what AFIRE is all about.
AFIRE is a dynamic event created by women who are leaders in our industry. And we’ve created it for you –
the amazing, awesome woman who is passionate about real estate and the role she plays as a leader.
If you’ve never been to AFIRE, you may not know quite what to expect. Well, hold on to your hats! You may
arrive tired, frustrated, and lacking purpose … but we guarantee you’ll leave refreshed and rejuvenated,
returning to your job and life AFIRE with a new sense of purpose.
In fact, if you don’t, we’ll cheerfully refund your money, no questions asked. But we’re willing to bet that the 97
ideas we’re going to share with you at the 2012 AFIRE event will be worth every penny you invest in joining us
at this year’s event.
Keynote speaker Bernice Ross will address the topic of “Courageous Leadership” along with 24 other speakers
who will be weighing in with their thoughts and ideas – all of which are designed to build bridges, foster
friendships, renew relationships, and create competitive advantages.
Just as importantly, each and every one of the 100 AFIRE participants will be contributing to the success of this
event – some as speakers, and others with the energy and enthusiasm they bring to the event.
What would it be worth to you to be among the first to hear – and understand – the latest trends (the ones
that allow you to leap past your competitors)? Could you benefits from better understanding generational
communications, so you can break down barriers and rebuild and strengthen your team? Would it help you to
uncover the secrets of attracting the clientele you want, need, and deserve … at virtually no cost?
We’ll share all that, and so much more, at the sixth annual AFIRE event!

We’re going to have fun too!
- Scottsdale is one of the most beautiful spots in Arizona, and one of the
most coveted vacation destinations in the country – for good reason!
AFIRE participants will have the opportunity to:
• Soak up the sun poolside
• Play a round of golf at one of the area’s exquisite golf courses
• Rejuvenate mind and body at the Amethyst Spa and Salon
• Explore the nearby area on horseback
• Visit the many art galleries, museums, and restaurants
• Call on Lady Luck at the Fort McDowell Casino
• Indulge yourself in Scottsdale’s world-famous boutiques
-- Joeann Fossland
One of the Top 25 Most Influential Women in Real Estate 2008
How Much Fun Will You Have?
- Have a blast at our Second Annual Power Networking Session
- Unwind by the pool, relax at the spa, play golf, or go horseback riding
- Enjoy historic Scottsdale’s art galleries, museums, restaurants, plus much more!
Should you be at AFIRE?
We only have room for 100 amazing women at AFIRE. You should be one of the 100 women who will be
joining us if you are a woman who is:
• A broker, owner, or manager of a real estate brokerage or franchise
• A “C”-level executive or director in a company providing real estate brokerage services
• In a leadership position at a local, regional, state, or national association
• A leader in an organization or a company that
provides support services to the real estate
industry,
• A thought leader for the real estate industry
• A member of the real estate press
If you think AFIRE is just another
conference, think again! AFIRE is
an exclusive opportunity to nurture
relationships, spark and share innovative
ideas, and renew your spirit.

I came back from my first AFIRE Conference totally refreshed and renewed in my work as well as in my personal life. I met and will stay in touch with many wonderful ladies all of whom have tough,demanding positions and look to unique conferences like AFIRE to provide some direction, relevant content and life changing experiences.
Aside from appreciating my new business friends, I was exposed to interesting ideas and sessions in a very intimate setting. The number of delegates, what with AFIRE hosting somewhat of a smaller group, is a real plus. The smaller numbers make it much easier getting to know like-minded people and as well, helped us all to truly focus on the business at hand, including the sessions and panels which were absolutely fascinating and timely as well.
If I was to give AFIRE a score, it would be 10 out of 10!
-- Anne St. Dennis, CAE
Manager, Communications, Industry Relations, Legal Affairs
Greater Montreal Real Estate Board




